- Our guiding philosophy is to treat each athlete as a champion regardless of his/her ability.
- Our mission is to provide high quality, competitive, fair and safe events.
- Our charge is to give back to the local communities through donations to charities and non-profit organizations.
- We participate in local and regional USA Triathlon leadership and initiatives to grow the sport of triathlon in Utah and nationally. We are strong supporters of the USA Triathlon Rocky Mountain Region and its commitment to growing multisport in Utah, Colorado, Wyoming, New Mexico, and El Paso, TX.
In 1998 TriUtah started with the single goal of directing a better event for the athletes of Utah. Since that time TriUtah has become the premier source of triathlon events, news, and information in Utah and surrounding states. TriUtah has produced more than 80 events including triathlon, duathlon, adventure races, and running events, and has been featured in numerous media outlets including local television and radio stations, The New York Times, The Deseret News, The Salt Lake Tribune, The Herald Journal, Triathlete Magazine, and Outside Magazine. We have also worked with many of the premier national race directors in the country including Ironman, XTERRA, and others.
TriUtah has directed more USAT Championship events than any other company in the state of Utah, including a 2007 World Championship qualifying event at the Jordanelle Triathlon. As part of our commitment to safe, well-run events, TriUtah race directors have the highest USA Triathlon certification available (Level II), having completed the USAT Race Director Certification course and shown lasting commitment to race directing initiatives and quality.